October 30, 2020, Mexico City, October 29, 2020.—According to the country’s latest Economic Census, 43.8% of the population engaged in economic activities are women, which is why, from September 2016 to the present, the VIVE Project has been implemented in Mexico. The project was developed by The Trust for the Americas, a nonprofit organization affiliated with the Organization of American States (OAS). VIVE has trained 71,667 people, of whom 56,753 are women from 245 municipalities in 29 states of the Mexican Republic. “Since March of this year, at The Trust for the Americas and the VIVE Project, we had to shift our training program to an online format in response to COVID-19. This presented an operational and logistical challenge. And thanks to the team’s prompt response, professionalism, and adaptability, we were able to adjust,” said Linda Eddleman, Executive Director at The Trust for the Americas. Among the key findings: Women account for 37% of the unemployed population aged 15 and older, according to Mexico’s National Institute of Statistics and Geography (INEGI). Of these, 64% of women over the age of 15 lack a high school education, which reduces their chances of securing regular, formal employment, according to the 2017 Mexican Statistical Yearbook. For this reason, Proyecto VIVE focused on this population and implemented technical training, interpersonal skills training, and workshops on the prevention of violence against girls and women, as well as training to advocate for and assert their labor rights, with a focus on protecting their health, education, dignity, and development, as well as maternity protection. “Proyecto VIVE has focused its efforts on women living in vulnerable circumstances, which means they face socioeconomic disadvantage, poor academic performance, domestic violence, unemployment, or irregular employment,” reported the Executive Director of The Trust for the Americas. During the event, the “Recipe Book for Powerful Women: ”Stories to Inspire You“” was presented, compiling 71 success stories. “We wanted the opportunity to share a sample of these stories of change and resilience, and today we are pleased to present this book of stories: Recipe Book for Powerful Women: Stories to Inspire You, in which we have compiled 71 stories—one for every thousand graduates,” concluded Linda Eddleman. “Recipe Book for Powerful Women: STORIES TO INSPIRE YOU” Much of the project’s success is due to the teamwork carried out in collaboration with organizations such as: the ManpowerGroup Foundation, an expert in employability issues, the Professor Eva Rodríguez de Camou Foundation, and the Municipality of Toluca through Ambientes de Paz y Desarrollo; in addition to the collaboration of local youth authorities in various states, state departments, and regional offices. Gayatri Agnew, Senior Director of Opportunities at the Walmart Foundation, recalled that “four years ago, when the VIVE Project began, ambitious goals were set, and today we are amazed by the results. We have gone beyond providing training and building skills. Today, thousands of women in Mexico have better opportunities to find a job, start a business, and make decisions with freedom and independence, thanks to the VIVE Project.” Gayatri added that “the philanthropic approach is rooted in our company’s (Walmart U.S.) mission to create opportunities so that people can live better lives. This initiative (Proyecto VIVE) is an example of the shared commitment by Walmart, the Walmart Foundation, and The Trust for the Americas to make an impact and create value in our communities.” Ambassador Aníbal Quiñonez, the OAS representative in Mexico, celebrated the achievements of the VIVE Project, noting that “the OAS is committed to promoting substantive equality and has taken a leadership role in the region. Projects like VIVE are a tangible example of this goal. And in this regard, to reaffirm our commitment to more rights for more people… We invite everyone to follow Trust and join its regional efforts to continue working toward guaranteeing more rights for more people, especially those in the most vulnerable situations.” During her remarks, Alejandra Mora Mora, Executive Secretary of the Inter-American Commission of Women (CIM), recognized the work of Trust for the Americas for joining forces to benefit women in Mexico. ”Today I want to highlight two contributions. The first is to celebrate VIVE for believing in women, because the world’s commitment must be to believe in women… Thank you to Trust for the Americas for its work on behalf of women, and thank you for including the CIM in this effort.” The event was attended by: Ambassador Aníbal Enrique Quiñónez, OAS Representative in Mexico; Alejandra Mora Mora, Executive Secretary of the Inter-American Commission of Women (CIM); and Gayatri Agnew, Senior Director, Opportunities at the Walmart Foundation. It is worth noting that the Proyecto VIVE training programs feature certifiable standards endorsed by the Ministry of Public Education (SEP), which outline competencies aligned with industry standards. The first 20 hours of the training cover technical subjects (sales promotion, sales, customer service, and marketing), while the remaining 20 hours focus on life skills (digital literacy, leadership, communication, and entrepreneurship). It is important to mention that upon completing the training, 97% participants see an improvement in professional skills—particularly in merchandise handling and distribution—and 93% participants acquire excellent abilities to secure jobs in sales and customer service.” Currently, the training programs are available online at https://aulavirtual.trustfortheamericas.org/. The educational offerings include: customer service, sales, promotional activities, violence prevention, basic tools for entrepreneurship, and the webinar “Entrepreneurship in Times of Crisis.” For more information, visit: www.trust-oea.org/vive Facebook: The Trust for the Americas Twitter: @Trust4Americas VIVE Project: @ProyectoVIVEMx About The Trust for the Americas: The Trust for the Americas is a nonprofit organization affiliated with the Organization of American States (OAS). Established in 1997 to promote public-private partnerships, The Trust has implemented projects in 24 countries and has worked with more than 1,000 organizations in the region. Our initiatives seek to promote educational opportunities and