Technology that empowers the development of women entrepreneurs: Laudes Infantis
Entrepreneurship benefits the progress of communities by improving their quality of life, fostering the development of skills and competencies, and promoting sustainable development. Women entrepreneurs are characterized by their role as agents of change in the social and economic sectors, as they not only recognize and pursue opportunities but also identify risks that may affect their goals, participating in a process of creation, innovation, adaptation, and continuous learning. In most cases, entrepreneurship promotes women’s inclusion in access to information and knowledge. In Colombia, it has been establishing itself as a solid alternative for the country’s economic development; benefits are evident through women’s participation in programs that strengthen their productive initiatives through the use of technology. Access to the internet and training in its use are tools that enable women to strengthen their entrepreneurial skills, expand their employment opportunities, and enhance the productivity of their businesses. In fact, in our context, the social gap between men and women is narrowed as women start businesses, expand their employment opportunities, develop entrepreneurial skills, and achieve economic autonomy—all of which contribute to their personal and social empowerment. The use of technological tools has increased in strengthening women’s capacity to achieve economic autonomy through improved training, access to information, and participation in support networks that, through guidance and financial support, help implement innovation and strategies to address the new challenges of the global economy. The importance of incorporating and leveraging digital technologies in women entrepreneurs’ initiatives is highlighted, with the aim of improving their living conditions and quality of life, as well as fostering innovation in decision-making, risk analysis, and action-taking—despite contextual challenges. This leads to additional benefits, such as higher household incomes, increased employability within communities, and the creation of jobs and services—all of which transform families’ quality of life. Human development, driven by new applied technological sciences, also encompasses economic growth within the new information society. Innovation is increasingly based on digital technologies and production standards that can drive economic and social benefits if managed wisely. Women who prepare themselves by adapting to manage knowledge for the benefit of their companies will be able to leverage these advantages as capital for success.
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