Trust for the Americas and ParqueSoft NariƱo are helping to bridge the digital divide in Colombia

Text by ParqueSoft NariƱo

July is a special month, as it marks the 12th anniversary of the partnership between The Trust for the Americas and ParqueSoft NariƱo, which have worked synergistically through the Program for Economic Opportunities through Technology in the Americas – (POETA)—to bring more than eleven initiatives to life in southwestern Colombia, where the social adoption of technology has been the driving force behind new opportunities to improve the quality of life for each participant.

Harvesting through ICT

From 2009 to 2016, through POETA Accesible, the objective was to increase employment opportunities for people with disabilities and caregivers in Latin America. In the case of southwestern Colombia, we reached 1,258 enrollments between the capital and the border of Nariño with Ecuador. In 2016, Caracol Televisión highlighted the initiative nationwide by telling the stories of Don Laureano and Alonso de los Ríos from the surprise city of Colombia. http://bit.ly/POETAenPasto

POETA in its YouthSpark version focused on being the Digital Spark from 2014 to 2019, working especially with youth on topics of global interest such as literacy, entrepreneurship, and new ICT knowledge for educators, maintaining a clear gender focus that allowed us to encourage women's participation in computer science and prepare them to enter the labor market.

The health emergency took us to the cloud (internet)

Since March 2020, the program has rapidly adapted to provide support to the populations most affected by the pandemic. All training sessions and calls were moved to the 100% digital platform, fostering digital transformation so that entrepreneurs and business owners could embrace technology, facilitate remote work, and continue to reach their customers.

For this special version, we worked hand in hand with in-home tutors so that older adults could learn about digital literacy, allowing them to gain greater digital autonomy.

For the current year (2021) POETA DigiSpark continues to be a driver of hope, working with mothers and fathers who needed to become super digital guides for their children, as well as youth and adults who are looking for employment, where digital skills help them approach their personal branding and manage their job opportunities through content generation.