NCB ICON Lab Kickstarts the First Cohort of Trainees in Jamaica

  • The purpose of the program is to encourage innovation, foster digital inclusion, and economic opportunities in Jamaica.
  • Training will focus on essential life skills, entrepreneurship, communications skills, and augmented reality.
  • In partnership with Human Elevation Lab (Helelab), The Trust will assess the skills acquired during this training.  

Washington, D.C., June 15, 2020.—The Trust for the Americas, with the kind support of the N.C.B. Foundation kickstarted today with the first cohort of trainees of the NCB ICON Lab in Jamaica.

The NCB ICON Lab promotes an entrepreneurial and learning mindset for Jamaican youth to become referents as well as becoming change agents in their communities. ICON is an acronym that stands for Innovative, Creative, Outstanding, and Nationalistic.

During April and May 2020, The Trust for the Americas conducted a “Train-the-Trainers” (TTT) program in collaboration with The MICO University College. The objective was to equip teachers with the tools they need to provide training to young people. In light of the COVID-19 pandemic, Trust and MICO University adapted the Lab’s curriculum and training plan to an online format to comply with social distancing guidelines.

A group of fifty beneficiaries, ages ranging from sixteen to thirty years old, will join the introductory session as the pilot cohort. Training will run from mid-June to August and will focus on teaching essential life skills, entrepreneurship, communications skills, and using the innovative approach of augmented reality to deliver content. Participants will also take part in online Ideathons and a Pitch Tank event that will be celebrated at the end of the training.


Nadeen Matthews Blair, CEO of the N.C.B. Foundation, stated that “COVID-19 has accelerated the digital divide at a time when digital literacy skills are needed more than ever to thrive in the new normal. This initiative is timely, and we are proud to play a part in preparing our youth with technical and life skills to impact their lives positively.”

In addition, The Trust for the Americas, in collaboration with Helelab—a consulting firm that provides organizations with insights into the impact of the digital economy—designed a plan to evaluate the success of the training.  The monitoring and evaluation methodology will focus on mapping the participants’ ’digital skills genome“ and tracking its evolution throughout the course. Data will be centralized and analyzed on Helelab’s specialized ”FutureSkills‘ platform to provide a more in-depth analysis of participants’ digital and entrepreneurial skills.

Linda Eddleman, CEO of Trust for the Americas, attended the introductory session to support the eager trainees and spoke about the importance of this partnership: “The Trust for the Americas is pleased to be part of this youth-driven initiative between the N.C.B. Foundation and Mico University College. By working together, we can develop models that encourage innovation, foster digital inclusion, and create economic opportunities in Jamaica.”

Dr. Asburn Pinnock, President of The Mico University College, also joined the session and commented, “The Mico University College is pleased to partner with the NCB Foundation and Trust for the Americas to empower our youth and provide them with another pathway to acquire relevant 21st-century skills.  We look forward to a rewarding training program as The Mico fulfills its mandate to provide opportunities for Jamaicans. We do it the only way we know how— We do it with our might.”

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About The Trust for the Americas: 

The Trust for the Americas is a 501(c)(3) nonprofit organization affiliated with the Organization of American States (OAS). It was established in 1997 to promote public and private sector participation in social and economic development projects in Latin America and the Caribbean. Our initiatives, implemented through local partner organizations, aim to improve access to economic opportunities and foster innovation in vulnerable communities throughout the hemisphere. To this end, The Trust also promotes social inclusion and good governance. The Trust has offices in Washington, D.C., Colombia, and Canada. 

More information: www.trustfortheamericas.org  

Facebook: The Trust for the Americas  Twitter:   @Trust4Americas 

About the N.C.B. Foundation:

Established in 2003, the N.C.B. Foundation is the philanthropic arm of NCB Financial Group Limited. Focusing on three primary areas—Education, Community Development and Sports, and Youth Leadership and Entrepreneurship—the N.C.B. Foundation supports sustainable charitable causes and contributes to accelerating national development. From investing in scholarships at the primary, secondary, and tertiary levels and equipping young people with leadership and entrepreneurship skills to improving the lives of trainees through training in various skills-based programs, the N.C.B. Foundation is committed to uplifting and empowering the people in the communities it serves. To date, the N.C.B. Foundation has donated over J$1.5 billion to various charitable initiatives, positively impacting the lives of over 250,000 Jamaicans.

Facebook: https://www.facebook.com/ncbfoundation Twitter: @NCBFoundation

About Mico

Mico University College is the oldest and largest English-speaking specialist teacher training educational institution in the Caribbean. For 180 years, Mico University College has been at the forefront of efforts to improve access to quality educational opportunities in Jamaica. Mico University College has highly trained staff, with years of experience in the field of innovation.

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