The Trust for the Americas presents potencIA, a national initiative to expand access to emerging technologies in Brazil
Brazil, March 29, 2025. With the goal of bridging the digital divide and promoting the inclusive use of technology, The Trust for the Americas launched potencIA, a new initiative aimed at expanding access to knowledge and the use of technologies in Brazil, with a special focus on generative artificial intelligence. This project represents a milestone for the organization, as it is the first designed exclusively for Brazil and reinforces its commitment to innovation, entrepreneurship, and employability. PotencIA was launched as part of The Trust’s participation in the HP Digital Equity Accelerator 2024 Program, an initiative driven by HP Inc. and the HP Foundation. Following a rigorous selection process, The Trust was one of ten organizations chosen worldwide to receive mentoring, strategic training, and institutional support, which led to this innovative proposal for the country. The project is funded by the HP Foundation and HP Corp., with institutional support from Microsoft and Avanade. During the official launch, Fátima Galeazzo, Brazil Project Manager for The Trust for the Americas, highlighted: “Participating in the Digital Equity Accelerator was an incredible experience that allowed us to create a project exclusively for Brazil, designed to be flexible and adaptable to the communities we will serve. Being able to operate in all five regions of the country, alongside nine social organizations that are leaders in their communities, is a very special achievement that will help us expand our presence and impact. None of this would be possible without the support of our partners—the HP Foundation, HP Corp., Microsoft, and Avanade. We’re excited about what’s to come and open to new partnerships that will help us continue promoting access to technology and the development of digital skills throughout Brazil.” PotencIA will offer training, mentoring, and resources designed for people ages 16 and older, as well as for teachers and educators in both formal and non-formal settings. The project ranges from introductory content to specialized modules, with a flexible and inclusive approach that allows the learning experience to be adapted to different contexts. PotencIA promotes the development of digital skills with the goal of creating concrete connections to educational, employment, and entrepreneurial opportunities, integrating artificial intelligence into training processes aligned with the demands of the digital economy. In its first phase, the initiative is expected to directly impact more than 4,000 people in different regions of the country. Through this initiative, The Trust seeks to democratize the use of emerging technologies, foster the development of digital skills, and create real opportunities for access to employment, education, and entrepreneurship. *** About The Trust for the Americas: The Trust for the Americas is a nonprofit organization that promotes social and economic inclusion by equipping people with the key skills needed to thrive in the new world of work. As an affiliate of the Organization of American States (OAS), The Trust forges strategic partnerships with the public, private, academic, and civil society sectors to expand opportunities throughout the region. With 28 years of experience, it has impacted more than 5.5 million people in 29 countries, driving the development of economic opportunities and fostering innovation as an engine of progress in the Americas. About the HP Foundation: The HP Foundation is HP’s philanthropic organization committed to promoting digital equity globally. Through the Digital Equity Accelerator, it supports nonprofit organizations working to bridge the digital divide by providing funding, specialized mentoring, and institutional capacity-building. This initiative supports projects that expand access to technology, education, and economic opportunities, especially in historically underrepresented communities. About Microsoft: Microsoft Philanthropies is committed to harnessing the power of technology to address global social challenges. Its focus is on increasing digital inclusion by ensuring that more people have access to digital skills and technology; supporting nonprofit organizations through technology and grants; and strengthening society’s resilience in the face of crises. This initiative highlights Microsoft’s commitment to empowering communities around the world, fostering innovation, and promoting sustainable development. About Avanade: Avanade is a leading professional services firm that delivers innovative digital solutions, cloud services, and consulting, with a specialized focus on the Microsoft ecosystem. Founded in 2000 as a joint venture between Accenture and Microsoft, Avanade operates in more than 26 countries and has approximately 50,000 employees. Its mission is to help organizations of all sizes reach their full potential by leveraging Microsoft technologies. Brazil









