On October 31, 8 female entrepreneurs who graduated from the “Women Discovering Their Potential” program, the VIVE Project, and Crea Emprendedoras Sociales AC, participated in the “My Business Pitch” contest in Chilpancingo, Guerrero.
Female entrepreneurs participating in ”My business pitch”
In an atmosphere of sisterhood and great emotion, the participants welcomed the jury and guests with tables showcasing their products and services: a health center for comprehensive development, in-home care services for the elderly, a women's construction network, mezcals flavored with regional fruits, and a healthy, environmentally responsible diner, among other very interesting ones.
Subsequently, each of the participants presented her Pitch in 3 minutes and sought to clearly convey her business idea to the jury composed of Ivette Montero, Founder of the Mexican Pro Bono Center; Rosario Nieves, Director of Operations at CREA; Edita Nava Sánchez, Bachelor in Cosmetology; and Tania Fuentes, President of the Commission of Vulnerable Sectors of Chilpancingo.
Leonor with her business ”Doña Leonor Beans”
The first and second place winners received a financial incentive of one thousand dollars to boost their businesses, in addition to participating in specialized mentoring. They were: Leonor with her business venture “Frijoles Doña Leonor” and Giovanna with her business venture “Lonchería Verde.” Both winners emphasized that the VIVE Project has had a very significant impact on the strengthening of their businesses; in fact, Leonor commented that her venture was born as a result of her involvement with VIVE.
Giovanna with her business ”Lonchería Verde”
In general, start-ups stood out for having a differentiating factor linked to social responsibility and the common good. This situation prompts us to reflect: Why is it so important to promote the inclusion of women in the labor market with substantive equality?
The answer could be seen exemplified in these women's business ideas; the participating ventures have a strong commitment to development objectives and common well-being. If each of these ventures has the potential to provide economic independence to their creators, but also has the potential to generate employment for vulnerable groups, promote environmental care, encourage health care, and promote consumption from local producers, they are definitely projects that have a double added value and also have the backing of committed and passionate women to lead them to success.