{"id":263,"date":"2019-03-29T13:10:52","date_gmt":"2019-03-29T17:10:52","guid":{"rendered":"http:\/\/40.117.174.162\/the-trust-for-the-americas-llego-a-comunidades-indigenas-en-jalisco-a-traves-del-proyecto-vive\/"},"modified":"2019-03-29T13:10:52","modified_gmt":"2019-03-29T17:10:52","slug":"the-trust-for-the-americas-llego-a-comunidades-indigenas-en-jalisco-a-traves-del-proyecto-vive","status":"publish","type":"post","link":"https:\/\/trust-oea.org\/en\/the-trust-for-the-americas-llego-a-comunidades-indigenas-en-jalisco-a-traves-del-proyecto-vive\/","title":{"rendered":"The Trust for the Americas reached indigenous communities in Jalisco through the VIVE Project"},"content":{"rendered":"<ul class=\"wp-block-list\"><li><strong>75 mujeres ind\u00edgenas del pueblo Wirr\u00e1rica de Mezquitic se capacitaron en ventas y atenci\u00f3n al cliente.<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\"><strong>Jalisco, M\u00e9xico 22 de marzo.-<\/strong> The Trust for the Americas implement\u00f3 en 2016 el Proyecto VIVE: ven, insp\u00edrate y vende, con el objetivo de brindar herramientas a mujeres en alguna condici\u00f3n de vulnerabilidad, despu\u00e9s de casi tres a\u00f1os de trabajo, hemos logrado impactar a mujeres que se encuentran en centros de rehabilitaci\u00f3n por adicciones, mujeres privadas de su libertad, mujeres v\u00edctimas de violencia familiar y algunas comunidades de mujeres ind\u00edgenas.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">En esta ocasi\u00f3n, gracias a la alianza con Desarrollo Rural Sustentable LU\u2019UM A.C. el Proyecto VIVE lleg\u00f3 a La Cebolleta y La Laguna, dos comunidades ind\u00edgenas Wirr\u00e1ricas que se ubican en el Municipio de Mezquitic, en el estado de Jalisco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Durante una semana, \u201cconoc\u00ed a mujeres que no tienen lo b\u00e1sico para vivir, pero se esfuerzan cada d\u00eda para conseguirlo\u201d, dicho as\u00ed por Laura Hern\u00e1ndez, vinculadora del Proyecto VIVE y quien viaj\u00f3 por m\u00e1s de 7 horas para llegar a su primer destino: La Cebolleta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Cebolleta<\/strong><\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cLuego de llegar a Mezquitic, viaj\u00e9 tres horas m\u00e1s hacia La\nCebolleta, recorrimos carreteras entre la Sierra. Cuando llegamos, me impact\u00f3\nver que las casas tienen distancias largas entre s\u00ed. La mayor\u00eda son casas de\nadobe, peque\u00f1as y austeras, aunque algunas de ellas ya cuentan con sistema de\ncaptaci\u00f3n de agua de lluvia. Eso ha beneficiado a la comunidad porque el ojo de\nagua se encuentra a una hora de distancia caminando\u201d, mencion\u00f3 Laura Hern\u00e1ndez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">La Cebolleta\nes considerada una localidad de mayor marginaci\u00f3n en M\u00e9xico, tiene cerca de 180\nhabitantes, Laura coment\u00f3 que \u201calgunas\ncasas ya cuentan con corriente el\u00e9ctrica, usan la le\u00f1a para cocinar, los pisos\nson de tierra y los ba\u00f1os son letrinas con una cortina. Es una comunidad en\ndonde los climas son extremos\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Sus\nprincipales actividades econ\u00f3micas est\u00e1n basadas en la agricultura y la venta\nde artesan\u00edas, este \u00faltimo, ha abierto puertas importantes al trabajo\nremunerado de las mujeres, aunque no con la independencia econ\u00f3mica esperada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cEs una\ncomunidad con tradiciones arraigadas, algunas muy lindas como el amor a la tierra\ny los seres vivos, otras no tanto como los matrimonios arreglados. Recuerdo a\nuna chica de 15 a\u00f1os que nos coment\u00f3 que su abuela ya la hab\u00eda dado en\nmatrimonio, pero ella no se quer\u00eda casar.\u201d Laura Hern\u00e1ndez, vinculadora del\nProyecto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Las mujeres\nde la comunidad a\u00fan no hablan espa\u00f1ol, algunas de ellas lo entienden. Sin\nembargo, esto no fue barrera para que 45 mujeres Wirr\u00e1ricas (conocidas como\nhuicholes, \u201cuna ofensa\u201d expresado por ellas), pudieran capacitarse en temas de\nventas, atenci\u00f3n al cliente y mercadeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cSolo las\nni\u00f1as y ni\u00f1os hablan espa\u00f1ol, las mujeres adultas no lo hablan, pero gracias a LU\u2019UM tuve el apoyo de una\ntraductora que nos ayud\u00f3 a hacer m\u00e1s comprensible el curso. Fue una experiencia\n\u00fanica, porque el d\u00eda que llegu\u00e9 ya me esperaban, estaban emocionadas y con\nganas de aprender lo que yo les ense\u00f1ar\u00eda\u201d dijo la vinculadora del Proyecto\nVIVE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Laura explic\u00f3\nque gracias al trabajo de LU\u2019UM\nlas mujeres del pueblo Wirr\u00e1rica tienen mayor autonom\u00eda, pero a\u00fan \u201cson muy\nserias. Me contaron que hace 9 a\u00f1os (aproximadamente), si alguien quer\u00eda hablar\ncon una mujer era necesario que estuviera un hombre de la comunidad o su\nmarido, y ellos contestaban por ellas. Esta vez, fueron ellas las que\nrespondieron a todo y eso me dio mucha alegr\u00eda\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Luego de tres d\u00edas en La Cebolleta, Laura viaj\u00f3 por 45 minutos a la comunidad La Laguna.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Laguna<\/strong><\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cEl acceso a\nLa Laguna es m\u00e1s complicado, todo es terracer\u00eda y voladeros, se ven\nimpactantes. El nombre no hace referencia real al lugar, porque en esta\ncomunidad tampoco hay agua, no existe la laguna. Visit\u00e9 esta comunidad porque\nhab\u00eda cerca de 30 mujeres que se quer\u00edan capacitar, pero no hab\u00eda condiciones\npara que fueran a La Cebolleta\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">La Laguna\ntambi\u00e9n es considerada una localidad de alta marginaci\u00f3n en el municipio de Mezquitic, Jalisco, donde la\nventa de artesan\u00edas juega un papel importante en la econom\u00eda local. Por ello,\nlos temas impartidos fueron ventas, atenci\u00f3n al cliente y mercadeo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cLa mayor\u00eda\nde la gente es un poco tosca para realizar sus ventas, no saben c\u00f3mo tratar a\nlas personas, no &nbsp;se dan cuenta que\navientan las cosas o que los modos no son los correctos, por eso tomamos la\ndecisi\u00f3n de llevar esta capacitaci\u00f3n\u201d explic\u00f3 Laura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cNosotras pens\u00e1bamos que atend\u00edamos bien\u201d, egresada del Proyecto VIVE<\/strong><\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Amalia\nRodr\u00edguez, originar\u00eda de La Cebolleta, se dedica a realizar artesan\u00edas bordadas\ncomo aretes, pulseras y collares. Ella nos coment\u00f3 que ya hab\u00edan vendido antes,\n\u201cnosotras pens\u00e1bamos que atend\u00edamos bien a las personas que nos compraban, pero\nen el curso que nos dio Laura sent\u00ed que &nbsp;nos faltaban muchas cosas. Me gust\u00f3 la\ncapacitaci\u00f3n, ahora me siento m\u00e1s segura. S\u00e9 que s\u00ed puedo vender\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Las mujeres\nde La Cebolleta y La Laguna realizan viajes al centro de Mezquitic a vender sus\nproductos y cuentan con un centro comunitario donde tambi\u00e9n las exhiben a\npersonas que pasan por el lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">Desarrollo Rural Sustentable LU\u2019UM A.C, ha logrado que\nmujeres de estas comunidades salgan a otros estados a vender y promover sus\nproductos. \u201cYa saben los procesos para poner precio a sus productos, pero les\nfaltaban t\u00e9cnicas de ventas y servicio. Hoy, estas 75 mujeres cuentan con esos\nconocimientos gracias a la capacitaci\u00f3n del Proyecto VIVE\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1Regresa pronto, a\u00fan faltan m\u00e1s mujeres!<\/strong><\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"\\\"text-align:justify;\\\"\">\u201cAl t\u00e9rmino de las capacitaciones, una de las alumnas me dijo\n\u00a1regresa pronto, a\u00fan faltan m\u00e1s mujeres! Fue una experiencia que tendr\u00e9 en mi\ncoraz\u00f3n, porque me di cuenta que The Trust for the Americas a trav\u00e9s de\nproyectos como VIVE est\u00e1n compensando un poco de lo mucho que les falta a\nalgunas personas\u201d, mencion\u00f3 Laura Hern\u00e1ndez. <\/p>","protected":false},"excerpt":{"rendered":"<p>75 Indigenous women from the Wirr\u00e1rica community in Mezquitic received training in sales and customer service. Jalisco, Mexico, March 22.\u2014In 2016, Trust for the Americas launched the VIVE Project: Come, Be Inspired, and Sell\u2014with the goal of providing tools to women in vulnerable situations. After nearly three years of work, we have succeeded in making an impact on women in addiction rehabilitation centers, women incarcerated, women who are victims of domestic violence, and some indigenous women\u2019s communities. On this occasion, thanks to a partnership with Desarrollo Rural Sustentable LU\u2019UM A.C., the VIVE Project reached La Cebolleta and La Laguna, two Wirr\u00e1rica indigenous communities located in the municipality of Mezquitic, in the state of Jalisco. Over the course of a week, \u201cI met women who lack the basics for daily life but strive every day to obtain them,\u201d said Laura Hern\u00e1ndez, a VIVE Project liaison who traveled for more than 7 hours to reach her first destination: La Cebolleta. La Cebolleta \u201cAfter arriving in Mezquitic, I traveled another three hours toward La Cebolleta, driving along roads through the mountains. When we arrived, I was struck by how far apart the houses were from one another. Most are small, simple adobe houses, though some already have rainwater collection systems. This has benefited the community because the spring is an hour\u2019s walk away,\u201d said Laura Hern\u00e1ndez. La Cebolleta is considered one of the most marginalized communities in Mexico; it has about 180 residents. Laura noted that \u201csome homes already have electricity; they use firewood for cooking; the floors are dirt; and the bathrooms are outhouses with a curtain. It\u2019s a community where the weather is extreme.\u201d Its main economic activities are based on agriculture and the sale of handicrafts; the latter has opened important doors to paid work for women, though not with the economic independence that was hoped for. \u201cIt\u2019s a community with deep-rooted traditions\u2014some very beautiful, like the love for the land and all living things; others not so much, such as arranged marriages. I remember a 15-year-old girl who told us that her grandmother had already betrothed her, but she didn\u2019t want to get married.\u201d Laura Hern\u00e1ndez, project liaison. The women in the community still do not speak Spanish, though some of them understand it. However, this was not a barrier preventing 45 Wirr\u00e1rica women (known as Huichols\u2014a term they describe as \u201coffensive\u201d) from receiving training in sales, customer service, and marketing. \u201cOnly the girls and boys speak Spanish; the adult women don\u2019t, but thanks to LU\u2019UM, I had the support of a translator who helped us make the course easier to understand. It was a unique experience because the day I arrived, they were already waiting for me; they were excited and eager to learn what I would teach them,\u201d said the VIVE Project coordinator. Laura explained that thanks to LU\u2019UM\u2019s work, the women of the Wirr\u00e1rica community have greater autonomy, but they are still \u201cvery serious. They told me that about nine years ago, if someone wanted to speak with a woman, a man from the community or her husband had to be present, and they would answer on her behalf. This time, they were the ones who answered all the questions, and that made me very happy.\u201d After three days in La Cebolleta, Laura traveled for 45 minutes to the community of La Laguna. La Laguna \u201cAccess to La Laguna is more complicated; it\u2019s all dirt roads and steep slopes\u2014the scenery is breathtaking. The name doesn\u2019t actually refer to the place, because there\u2019s no water in this community either\u2014there\u2019s no lagoon. I visited this community because there were about 30 women who wanted training, but the conditions weren\u2019t right for them to go to La Cebolleta.\u201d La Laguna is also considered a highly marginalized community in the municipality of Mezquitic, Jalisco, where the sale of handicrafts plays an important role in the local economy. For this reason, the topics covered were sales, customer service, and marketing. \u201cMost people are a bit rough around the edges when it comes to making sales; they don\u2019t know how to treat people, and they don\u2019t realize that they\u2019re shoving things at customers or that their manners aren\u2019t appropriate\u2014that\u2019s why we decided to offer this training,\u201d explained Laura. \u201cWe thought we were serving customers well,\u201d said Amalia Rodr\u00edguez, a graduate of the VIVE Project from La Cebolleta, who makes embroidered crafts such as earrings, bracelets, and necklaces. She told us that they had sold their goods before: \u201cWe thought we were serving our customers well, but in the course Laura taught us, I realized we were missing a lot. I liked the training; now I feel more confident. I know I can sell.\u201d The women from La Cebolleta and La Laguna make trips to downtown Mezquitic to sell their products and have a community center where they also display them to people passing by. Desarrollo Rural Sustentable LU\u2019UM A.C. has enabled women from these communities to travel to other states to sell and promote their products. \u201cThey already know the processes for pricing their products, but they lacked sales and customer service skills. Today, these 75 women have that knowledge thanks to the training provided by the VIVE Project.\u201d Come back soon\u2014there are still more women to come! \u201cAt the end of the training sessions, one of the participants told me, \u201dCome back soon\u2014there are still more women to come!\u2019 It was an experience I\u2019ll carry in my heart, because I realized that The Trust for the Americas, through projects like VIVE, is making up for a little of what some people are missing,\u201d said Laura Hern\u00e1ndez.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":0,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"wp:attachment":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}