{"id":17227,"date":"2026-07-30T17:19:32","date_gmt":"2026-07-30T17:19:32","guid":{"rendered":"https:\/\/trust-oea.org\/?p=17227"},"modified":"2026-07-30T17:39:47","modified_gmt":"2026-07-30T17:39:47","slug":"sba-communications-y-the-trust-for-the-americas-fortalecen-habilidades-digitales-e-ia-de-mas-de-130-personas-en-guatemala","status":"publish","type":"post","link":"https:\/\/trust-oea.org\/en\/sba-communications-y-the-trust-for-the-americas-fortalecen-habilidades-digitales-e-ia-de-mas-de-130-personas-en-guatemala\/","title":{"rendered":"SBA Communications and The Trust for the Americas are strengthening the digital and AI skills of more than 130 people in Guatemala"},"content":{"rendered":"

Guatemala City, July 30, 2026.<\/strong> In July, Trust for the Americas completed a series of in-person training sessions in three departments of Guatemala as part of the TECLA project, funded by SBA Communications. The initiative enabled more than 130 people to strengthen their skills in entrepreneurship, digital literacy, and artificial intelligence, with an emphasis on training facilitators who will share this knowledge within their communities. <\/p>\n\n\n\n

Chiquimula: intensive entrepreneurship workshop for youth<\/strong> <\/p>\n\n\n\n

In partnership with INTECAP, 41 young people participated in an intensive workshop focused on the Canvas business model, design tools, artificial intelligence, social media, and business marketing. To conclude, three AI toolkits focused on entrepreneurship, education, and employability were delivered, which the youth will be able to continue using. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Guatemala City: institutional strengthening on three fronts<\/strong> <\/p>\n\n\n\n

The Trust trained 29 trainers from MuniTec, ImpulsaTec, and the Women\u2019s Affairs Office of the Municipality of Guatemala in the Internet of Things, app development, web design, artificial intelligence, and gender-sensitive business models.\u00a0The participants gained hands-on experience with electronic kits that they will later use to develop their own Internet of Things (IoT) projects. <\/p>\n\n\n\n

Additionally, 15 trainers from the Meritorious Committee for the Blind and Deaf were trained in artificial intelligence applied to inclusive education and entrepreneurship. These trainers will replicate the knowledge in their institution, which directly serves 295 people. <\/p>\n\n\n\n

During this event, the Meritorious Committee presented a commemorative medal for its 80 years of work to Mar\u00eda Olga Santiesteban, representative of SBA Communications, and to Dacia Arag\u00f3n, of the Office of the General Secretariat of the OAS in Guatemala. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alta Verapaz: permanent capacities in the territory<\/strong> <\/p>\n\n\n\n

In partnership with FEDECOVERA, 48 people (28 facilitators and 20 entrepreneurs) participated in an intensive artificial intelligence and digital marketing workshop, reinforcing a training model aimed at building permanent capacities in the communities.  <\/p>\n\n\n\n

Luz Marina Correa, senior project manager, stated:\u201cEvery training process we promote leaves behind established capacity in the regions through teachers, facilitators, entrepreneurs, and community leaders who multiply knowledge and generate new opportunities for local economic development. This is only possible when connectivity is understood as a right and as an engine that drives innovation, inclusion, and community growth.\u201d<\/em> <\/p>\n\n\n\n

Looking ahead to the coming months, TECLA will continue its expansion: in August, a virtual training cycle will kick off with HOSAGUA, the Trifinio Women's Network, which brings together more than 600 female producers and cooperative members in Guatemala. In November, the Honorable Committee and INTECAP Chiquimula will hold an inclusive entrepreneurship fair and a business matchmaking event, respectively, to showcase the projects of the individuals trained during the project.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

*** <\/p>\n\n\n\n

About The Trust for the Americas:<\/strong> <\/p>\n\n\n\n

The Trust for the Americas is a nonprofit organization that promotes social and economic inclusion by equipping people with the key skills they need to thrive in the new world of work. As an affiliate of the Organization of American States (OAS), The Trust forges strategic partnerships with the public, private, academic, and civil society sectors to expand opportunities throughout the region. With nearly 30 years of experience, it has impacted more than 6.5 million people in 30 countries, driving the development of economic opportunities and fostering innovation as a driver of progress in the Americas. <\/p>\n\n\n\n

Press Contact<\/strong> <\/p>\n\n\n\n

Carlos Escalante\u00a0
Communications Manager\u00a0<\/p>\n\n\n\n

The Trust for the Americas\u00a0
cescalante@oas.org<\/a>\u00a0<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Guatemala City, July 30, 2026. In July, Trust for the Americas completed a series of in-person training sessions in three departments of Guatemala as part of the TECLA project, funded by SBA Communications. The initiative enabled more than 130 people to strengthen their skills in entrepreneurship, digital literacy, and artificial intelligence, with an emphasis on training facilitators who will share this knowledge in their communities.\u00a0 Chiquimula: Intensive Entrepreneurship Workshop for Youth In partnership with INTECAP, 41 young people participated in an intensive workshop focused on the Business Model Canvas, design tools, artificial intelligence, social media, and business marketing. To conclude the workshop, three AI toolkits\u2014focused on entrepreneurship, education, and employability\u2014were distributed, which the young people can continue to use. Guatemala City: Institutional Strengthening on Three Fronts The Trust program trained 29 trainers from MuniTec,\u00a0ImpulsaTec, and the Women\u2019s Affairs Office of the Municipality of Guatemala in the Internet of Things, app development, web design, artificial intelligence, and gender-sensitive business models.\u00a0Participants conducted hands-on exercises with electronic kits that they will later use to develop their own Internet of Things (IoT) projects.\u00a0 Additionally, 15 trainers from the Benem\u00e9rito Comit\u00e9 Pro Ciegos y Sordos received training in artificial intelligence applied to inclusive education and entrepreneurship. These trainers will share this knowledge within their institution, which directly serves 295 people.\u00a0 During the event, the Benem\u00e9rito Comit\u00e9 presented a commemorative medal marking its 80 years of service to Mar\u00eda Olga Santiesteban, a representative of SBA Communications, and to Dacia Arag\u00f3n, from the Office of the OAS General Secretariat in Guatemala. Alta Verapaz: Sustainable Capacity-Building in the Region In partnership with FEDECOVERA, 48 people (28 facilitators and 20 entrepreneurs) participated in an intensive workshop on artificial intelligence and digital marketing, reinforcing a training model aimed at building sustainable capacity in the communities.\u00a0\u00a0 Luz Marina Correa, senior project manager, stated: \u201cEvery training process we promote leaves behind established capacity in the territories through teachers, facilitators, entrepreneurs, and community leaders who spread knowledge and create new opportunities for local economic development. This is only possible when connectivity is understood as a right and as a driving force behind innovation, inclusion, and community growth.\u201d\u00a0 Looking ahead to the coming months, TECLA will continue its expansion: in August, it will launch a virtual training cycle with HOSAGUA, the Trifinio Women\u2019s Network, which brings together more than 600 women producers and cooperative members in Guatemala. In November, the Benem\u00e9rito Comit\u00e9 and INTECAP Chiquimula will host an inclusive entrepreneurship fair and a business matchmaking event, respectively, to showcase the projects of those trained during the initiative.\u00a0\u00a0 *** About The Trust for the Americas: The Trust for the Americas is a nonprofit organization that promotes social and economic inclusion by equipping people with the key skills they need to thrive in the new world of work. As an affiliate of the Organization of American States (OAS), The Trust forges strategic partnerships with the public, private, academic, and civil society sectors to expand opportunities throughout the region. With nearly 30 years of experience, it has impacted more than 6.5 million people in 30 countries, driving the development of economic opportunities and fostering innovation as a engine of progress in the Americas.\u00a0 Press Contact: Carlos Escalante, Communications Manager, The Trust for the Americas, cescalante@oas.org\u00a0<\/p>","protected":false},"author":5,"featured_media":17232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[145],"tags":[],"class_list":["post-17227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"_links":{"self":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/17227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/comments?post=17227"}],"version-history":[{"count":1,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/17227\/revisions"}],"predecessor-version":[{"id":17233,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/17227\/revisions\/17233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media\/17232"}],"wp:attachment":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media?parent=17227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/categories?post=17227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/tags?post=17227"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}