{"id":1114,"date":"2020-04-08T16:18:22","date_gmt":"2020-04-08T20:18:22","guid":{"rendered":"http:\/\/40.117.174.162\/el-proyecto-vive-genero-estrategia-de-capacitacion-y-oportunidades-economicas-en-el-contexto-del-covid-19\/"},"modified":"2025-06-04T01:27:27","modified_gmt":"2025-06-04T01:27:27","slug":"el-proyecto-vive-genero-estrategia-de-capacitacion-y-oportunidades-economicas-en-el-contexto-del-covid-19","status":"publish","type":"post","link":"https:\/\/trust-oea.org\/en\/el-proyecto-vive-genero-estrategia-de-capacitacion-y-oportunidades-economicas-en-el-contexto-del-covid-19\/","title":{"rendered":"The VIVE Project generated a Training and Economic Opportunities Strategy in the Context of COVID-19"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Escrito en coautor\u00eda con Mar\u00eda Fernanda Sierra, Gerente del Proyecto VIVE en The Trust for the Americas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"312\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-1.png\" alt=\"\" class=\"wp-image-12182\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-1.png 820w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-1-300x114.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-1-768x292.png 768w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-1-18x7.png 18w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En The Trust for the Americas nos sentimos honradas de contribuir, a trav\u00e9s del Proyecto VIVE, con oportunidades de aprendizaje y una red de apoyo para mujeres, durante la contingencia por el COVID-19. Asimismo, estamos agradecidas de contar con el apoyo de <a href=\"\/en\/\"https:>Walmart Foundation<\/a> para estos esfuerzos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A finales del mes de marzo lanzado una exitosa estrategia digital para ofrecer capacitaci\u00f3n y contenidos de calidad para mujeres egresadas del Proyecto VIVE y nuevas participantes. Esta estrategia est\u00e1 basada en conto puntos fundamentales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.- <strong>Online virtual sessions: <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A finales del mes de marzo, <\/strong>Proyecto VIVE lanz\u00f3 una serie de cursos virtuales para que las mujeres aprendan desde casa. Esta serie se suma al \u00e9xito que tuvo el piloto del Componente Digital desarrollado a finales del 2019. Las sesiones responden a las recomendaciones de la Organizaci\u00f3n Mundial de la Salud (OMS) sobre el distanciamiento social y de la crisis actual por el COVID-19, con medidas virtuales e innovadoras para continuar implementando nuestra oferta de capacitaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2.- <strong>Exclusive Content for Alumnae:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dise\u00f1amos contenido exclusivo para mujeres que son egresadas del Proyecto VIVE, estos insumos se han compartido a trav\u00e9s de Facebook, espec\u00edficamente en el grupo privado de Facebook \u201c<em>Project VIVE Alumnae Community\u201d<\/em>. These contents are: <strong>V\u00eddeo-tutoriales (microemprendimientos) sobre c\u00f3mo utilizar herramientas digitales para ventas, creaci\u00f3n de dise\u00f1os y manejo de plataformas digitales, entre otros. <\/strong>La duraci\u00f3n de estos v\u00eddeos es entre 5 y 10 minutos en los cuales se explica paso a paso c\u00f3mo utilizar distintas herramientas. El contenido est\u00e1 dise\u00f1ado para egresadas con poca o casi nula alfabetizaci\u00f3n digital. Los temas incluyen: \u00bfC\u00f3mo hacer la p\u00e1gina de Facebook de mi emprendimiento? \u00bfC\u00f3mo registrar mi negocio en el Directorio de Emprendedoras VIVE? \u00bfC\u00f3mo utilizar Microsoft Office para dise\u00f1ar las publicaciones sobre mi emprendimiento?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content with recommendations on how to promote your businesses during the COVID-19 contingency:<\/strong> intended for female graduates with advanced digital literacy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"656\" height=\"369\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-2.png\" alt=\"\" class=\"wp-image-12184\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-2.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-2-300x169.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-2-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"656\" height=\"368\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-3.png\" alt=\"\" class=\"wp-image-12185\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-3.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-3-300x168.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-3-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"368\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-4.png\" alt=\"\" class=\"wp-image-12186\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-4.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-4-300x168.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-4-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"368\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-5.png\" alt=\"\" class=\"wp-image-12187\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-5.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-5-300x168.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-5-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"368\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-6.png\" alt=\"\" class=\"wp-image-12188\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-6.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-6-300x168.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-6-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recommendations on relevant training sessions to help your businesses cope with the emergency.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"369\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-7.png\" alt=\"\" class=\"wp-image-12189\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-7.png 656w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-7-300x169.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-7-18x10.png 18w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of 2019, we created a directory of female entrepreneurs where graduates of the VIVE Project can register basic information about their businesses and promote them. We are in charge of publicizing the directory through our online community and with our strategic partners. For more information, here are the links to consult the <a href=\"\/en\/\"https:>blog<\/a> and the <a href=\"\/en\/\"https:>directory<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3.- <strong>Promote the registration and use of the VIVE Women Entrepreneurs Directory:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We are going to strengthen our effort in promoting the directory in the following manner:\n<ul class=\"wp-block-list\">\n<li>Design a strategy to make the Directory more visible to potential buyers.<\/li>\n\n\n\n<li>Expand the scope of the Directory to include other projects by TheTrust for the Americas, such as those currently being implemented in Puerto Rico and the Dominican Republic, thereby linking it to a regional initiative.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full \\\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"548\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/directorio.jpg\" alt=\"\" class=\"wp-image-12190\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/directorio.jpg 530w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/directorio-290x300.jpg 290w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/directorio-12x12.jpg 12w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><figcaption class=\"wp-element-caption\">Directorio de Egresadas VIVE: https:\/\/nuevo.sit.trustfortheamericas.org\/es\/directorio-vive\/listado-directorio-vive<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">4.- <strong>Lanzamiento del Banco de Talento para promover entre nuestros socios potenciales: <\/strong>considerando que a pesar de nuestros esfuerzos el sector empresarial se ver\u00e1 altamente lastimado durante la contingencia, buscamos fortalecer nuestro componente de empleabilidad mediante la creaci\u00f3n de un Banco de Talento que podremos compartir con nuestros aliados en el sector privado y proporcionales una lista de empleadas potenciales que cumplen con sus criterios de selecci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5.- <strong>\u201cHandwashing\u201d <a href=\"\/en\/\"https:>Jingle<\/a>:<\/strong> In 2018 we had a contest among the female graduates to select the best \u201c<em>jingle\u201d<\/em> of the project. Raquel Pedroza, a graduate in Mexico City, created the winning song. We took this jingle and turned it into a short video to promote proper handwashing (<a href=\"\/en\/\"https:>Link to the video<\/a>). Raquel is an active participant in our alumnae community and participated in the <em>CDMX Pitch Contest Series <\/em>in 2019<em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"378\" height=\"368\" src=\"http:\/\/40.117.174.162\/wp-content\/uploads\/2020\/04\/image-8.png\" alt=\"\" class=\"wp-image-12191\" srcset=\"https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-8.png 378w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-8-300x292.png 300w, https:\/\/trust-oea.org\/wp-content\/uploads\/2020\/04\/image-8-12x12.png 12w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre el Proyecto VIVE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El Proyecto VIVE: ven, insp\u00edrate y vende, se implement\u00f3 en M\u00e9xico por The Trust for the Americas en alianza con Fundaci\u00f3n ManpowerGroup y con el apoyo de Walmart Foundation de Estados Unidos. En 2016, Proyecto VIVE inici\u00f3 con el objetivo de impulsar el empoderamiento econ\u00f3mico de las mujeres mexicanas a trav\u00e9s de la capacitaci\u00f3n en habilidades t\u00e9cnicas: ventas, promotor\u00eda, atenci\u00f3n al cliente y habilidades para la vida como: emprendimiento, comunicaci\u00f3n efectiva y liderazgo. La capacitaci\u00f3n esta dirigida a mujeres mayores de 15 a\u00f1os que se encuentren en una situaci\u00f3n de vulnerabilidad. VIVE ha tenido presencia en 184 municipios, en 28 estados de M\u00e9xico. Durante 2018, The Trust for the Americas sum\u00f3 al curriculum de VIVE el curso de prevenci\u00f3n de violencia hacia las ni\u00f1as y las mujeres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre Walmart Foundation:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Juntos Walmart y Walmart Foundation generalmente proporcionan m\u00e1s de $1 bill\u00f3n en efectivo y en especie para apoyar programas que se alinean con sus prioridades filantr\u00f3picas.&nbsp;Walmart Foundation se enfoca en \u00e1reas donde pueden hacer el bien \u2013 combinando las fortalezas \u00fanicas del negocio junto con la filantrop\u00eda.&nbsp;Walmart Foundation ofrecer un mayor impacto social.&nbsp;Hoy, Walmart.org, a trav\u00e9s de los esfuerzos filantr\u00f3picos combinados de Walmart y la Walmart Foundation crea oportunidades para que las personas vivan mejor cada d\u00eda.<\/p>","protected":false},"excerpt":{"rendered":"<p>Co-authored with Mar\u00eda Fernanda Sierra, VIVE Project Manager at The Trust for the Americas. At The Trust for the Americas, we are honored to contribute, through the VIVE Project, learning opportunities and a support network for women during the COVID-19 pandemic. We are also grateful for the Walmart Foundation\u2019s support of these efforts. In late March, we launched a successful digital strategy to offer training and quality content to women who have completed the VIVE Project as well as new participants. This strategy is based on the following key points: 1. Virtual online sessions: In late March, the VIVE Project launched a series of virtual courses so that women can learn from home. This series builds on the success of the pilot for the Digital Component developed in late 2019. The sessions align with the World Health Organization\u2019s (WHO) recommendations on social distancing and the current COVID-19 crisis, utilizing virtual and innovative measures to continue delivering our training programs. 2. Exclusive Content for Graduates: We have designed exclusive content for women who are graduates of Proyecto VIVE. These resources have been shared via Facebook, specifically in the private Facebook group \u201cProyecto VIVE Graduates Community.\u201d This content includes video tutorials (on microenterprises) on how to use digital tools for sales, design creation, and managing digital platforms, among other topics. These videos range from 5 to 10 minutes in length and provide step-by-step instructions on how to use various tools. The content is designed for graduates with little or no digital literacy. Topics include: How do I create a Facebook page for my business? How do I register my business in the VIVE Women Entrepreneurs Directory? How do I use Microsoft Office to design posts about my business? Content with recommendations on how to promote their businesses during the COVID-19 pandemic: intended for graduates with advanced digital literacy. Recommendations on relevant training sessions to help their businesses weather the pandemic. At the end of 2019, we created a directory of women entrepreneurs, where graduates of the VIVE Project can register basic information about their businesses and promote them. We are responsible for publicizing the directory through our online community and with our strategic partners. For more information, here are the links to the blog and the directory. 3. Promote registration and use of the VIVE Women Entrepreneurs Directory: 4. Launch the Talent Bank to promote among our potential partners: Given that, despite our efforts, the business sector will be severely impacted during the pandemic, we aim to strengthen our employability component by creating a Talent Bank that we can share with our partners in the private sector, providing them with a list of potential employees who meet their selection criteria. 5.- \u201cHand Washing\u201d Jingle: In 2018, we held a contest among our alumni to select the best \u201cjingle\u201d for the Project. Raquel Pedroza, an alumna from Mexico City, created the winning song. We revisited this jingle and turned it into a short video to promote proper handwashing (link to video). Raquel is an active member of our alumni community and participated in the Mexico City Pitch Competition Series in 2019. About the VIVE Project The VIVE Project\u2014come, be inspired, and sell\u2014was launched in Mexico by The Trust for the Americas in partnership with the ManpowerGroup Foundation and with support from the Walmart Foundation in the United States. In 2016, the VIVE Project began with the goal of promoting the economic empowerment of Mexican women through training in technical skills\u2014such as sales, promotion, and customer service\u2014as well as life skills including entrepreneurship, effective communication, and leadership. The training is aimed at women over the age of 15 who are in vulnerable situations. VIVE has been active in 184 municipalities across 28 states in Mexico. In 2018, The Trust for the Americas added a course on the prevention of violence against girls and women to the VIVE curriculum. About the Walmart Foundation: Together, Walmart and the Walmart Foundation typically provide more than $1 trillion in cash and in-kind contributions to support programs that align with their philanthropic priorities.\u00a0The Walmart Foundation focuses on areas where it can do good\u2014combining the business\u2019s unique strengths with philanthropy.\u00a0The Walmart Foundation aims to create greater social impact. Today, Walmart.org, through the combined philanthropic efforts of Walmart and the Walmart Foundation, creates opportunities for people to live better every day.<\/p>","protected":false},"author":11,"featured_media":12181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/1114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/comments?post=1114"}],"version-history":[{"count":1,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/1114\/revisions"}],"predecessor-version":[{"id":12192,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/1114\/revisions\/12192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media\/12181"}],"wp:attachment":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media?parent=1114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/categories?post=1114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/tags?post=1114"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}