{"id":1059,"date":"2020-02-26T20:10:14","date_gmt":"2020-02-27T01:10:14","guid":{"rendered":"http:\/\/40.117.174.162\/proyecto-vive-y-crea-fortalecieron-emprendimientos-de-mujeres-en-yucatan\/"},"modified":"2020-02-26T20:10:14","modified_gmt":"2020-02-27T01:10:14","slug":"proyecto-vive-y-crea-fortalecieron-emprendimientos-de-mujeres-en-yucatan","status":"publish","type":"post","link":"https:\/\/trust-oea.org\/en\/proyecto-vive-y-crea-fortalecieron-emprendimientos-de-mujeres-en-yucatan\/","title":{"rendered":"The VIVE and CREA Project strengthened women's entrepreneurship in Yucatan."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u201cI\u2019m definitely not the same person after finishing the course,\u201d said Flor Medina, one of the 23 female entrepreneurs who completed the \u201cWomen Discovering Their Potential\u201d course held in M\u00e9rida, Yucat\u00e1n. This program was launched in 2019 thanks to a partnership between The Trust for the Americas, through the VIVE Project, and CREA Comunidad de Emprendedoras AC.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" size-large is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Flor founded Muchitos in 2014, \u201cwe make natural milkshakes, we use fruits, and we freeze them. It\u2019s about a healthier frozen milkshake.\u201d Muchitos is a 100 percent Yucatecan startup; the name means little toads in Mayan.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" size-large is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt has been very important to finish the course because I realized all the mistakes we have made regarding costs and profits. I feel very grateful for the training,\u201d Flor concluded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the award ceremony, Mar\u00eda Alejandra Barrios, Communication Officer for the VIVE Project, stated that \u201cin one year, more than 260 women were trained in the state through Women Discovering Their Potential.\u201d.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" size-large is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">She recalled that \u201cin 2016, The Trust for the Americas launched the VIVE Project thanks to support from the Walmart Foundation; the goal was to provide tools that would enable women to expand their economic opportunities. To date, we have trained more than 60,000 people nationwide, including 52,000 women.\u201d.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" size-large\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The event was held at the Yucatecan Entrepreneur Institute, and its General Director, Antonio Gonz\u00e1lez Blanco, Esq., emphasized that thanks to the partnership with CREA and Proyecto VIVE, it has been possible to foster the development of women in the state. He also recalled that IYEM offers additional services to support graduates, such as trademark registration and nutritional facts panel design, among others.<\/p>\n\n\n\n<div class=\"\\\"wp-block-image\\\"\"><figure class=\"\\\"aligncenter\" size-large is-resized\\\"><img src=\"\\\"https:><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The panel included Gabriela Lozano, National Director of CREA Comunidades de Emprendedoras Sociales AC, M.B.A. Nayelli C. Hern\u00e1ndez Crespo, Director of the Trust-CREA Program in Yucat\u00e1n; Natalia Wills, Representative of Pro Mujer in Mexico; and Mayra Dom\u00ednguez Zenteno, M.A., Director of Entrepreneurs at the Yucatecan Institute of Entrepreneurs.<\/p>\n\n\n\n<figure class=\"\\\"wp-block-image\" size-large\\\"><img src=\"\\\"https:><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the award ceremony, the authorities visited the exhibition of products made by the graduated female entrepreneurs.<\/p>\n\n\n\n<figure class=\"\\&quot;wp-block-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" columns-3 is-cropped\\\"><ul class=\"\\\"blocks-gallery-grid\\\"\"><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><li class=\"\\\"blocks-gallery-item\\\"\"><figure><img src=\"\\\"https:><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cDefinitivamente, despu\u00e9s de terminar el curso no soy la misma\u201d, manifest\u00f3 Flor Medina una de las 23 emprendedoras egresadas del curso \u201cMujeres descubriendo su potencial\u201d, realizado en M\u00e9rida, Yucat\u00e1n. Este programa se implement\u00f3 en 2019 gracias a la alianza entre The Trust for the Americas, a trav\u00e9s del Proyecto VIVE, y CREA Comunidad de Emprendedoras AC. Flor fund\u00f3 Muchitos en 2014, \u201chacemos malteadas naturales, usamos futas, y las congelamos. Se trata de una malteada congelada m\u00e1s saludable\u201d. Muchitos es un emprendimiento 100 por ciento yucateco, el nombre significa sapitos en maya. \u201cHa sido muy importante terminar el curso porque me di cuenta de todos los errores que hemos cometido respecto a costos y ganancias. Me siento muy agradecida por la capacitaci\u00f3n\u201d finaliz\u00f3 Flor. Durante la ceremonia de entrega de reconocimientos, Mar\u00eda Alejandra Barrios, Oficial de Comunicaci\u00f3n del Proyecto VIVE, dijo que \u201cen un a\u00f1o, m\u00e1s de 260 mujeres fueron capacitadas en el estado, a trav\u00e9s de Mujeres descubriendo su potencial\u201d. Record\u00f3 que \u201cen 2016, The Trust for the Americas implement\u00f3 el Proyecto VIVE gracias al apoyo de Walmart Foundation, el objetivo fue brindar herramientas que permitieran a las mujeres ampliar sus oportunidades econ\u00f3micas. Hasta la fecha hemos logrado capacitar a m\u00e1s de 60 mil personas en todo el pa\u00eds, 52 mil mujeres\u201d. El evento se realiz\u00f3 en el Instituto Yucateco del Emprendedor, su Director General, el Lic. Antonio Gonz\u00e1lez Blanco destac\u00f3 que gracias a la alianza con CREA y Proyecto VIVE ha sido posible impulsar el desarrollo de las mujeres del estado, adem\u00e1s record\u00f3 que el IYEM cuenta con m\u00e1s servicios que podr\u00e1n acompa\u00f1ar a las egresadas como: registro de marca y dise\u00f1os de tablas nutrimentales entre otros. En el pres\u00eddium estuvieron Gabriela Lozano, Directora Nacional de CREA Comunidades de Emprendedoras Sociales AC, M.B.A. Nayelli C. Hern\u00e1ndez Crespo, Directora del Programa Trust-CREA en Yucat\u00e1n, Natalia Wills, Representante de Pro Mujer en M\u00e9xico y &nbsp;Mtra. Mayra Dom\u00ednguez Zenteno, Directora de Emprendedores del Instituto Yucateco de Emprendedores. Al t\u00e9rmino de la ceremonia de entrega de reconocimientos, las autoridades visitaron la exposici\u00f3n de los productos de las emprendedoras egresadas.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1059","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/1059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/comments?post=1059"}],"version-history":[{"count":0,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/posts\/1059\/revisions"}],"wp:attachment":[{"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/media?parent=1059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/categories?post=1059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trust-oea.org\/en\/wp-json\/wp\/v2\/tags?post=1059"}],"curies":[{"name":"well played","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}